2 Steps to Take When Starting a Company Blog

by Alex Feldman

November 25, 2019

There are a whole host of reasons why you should start a company blog to run alongside your company website. Operating this kind of platform boosts your SEO, it helps you to develop deeper relationships with your customers, it helps you to establish your business as an authority figure in its industry, it makes it easier for people to connect with your brand, and it showcases the fact that you are willing to go above and beyond to provide value to your online audience.

If you want to reap all of these benefits and more, you should resolve to start a company blog right away. For advice on what steps you need to take to give this venture up and running, be sure to read on.

Choose a host

Choosing a host is the first step that you must take when you decide to start a company blog. Be aware, this isn’t a decision that you can take lightly. The choice that you make in this instance will make or break your chances of success going forward, so take your time and choose wisely. Some hosting platforms are better than others, so it’s important that you search the market and look at what services each individual host is capable of offering.

A service that you should value above all others in this instance is High Availability (HA). Offered expertly by Onyx Hosting thanks to their unique storage architecture, HA will ensure that your blogs remain up and active over a sustained period of time. Ultimately, this will ensure that your audience members/customers never have to worry about being unable to access your blog and the content posted on it. 

Create a content plan

Once you’ve brought the skeleton of your blog to life, you need to flesh it out by uploading juicy pieces of content to it. Before you start posting your musings and your helpful industry guides, however, you must set some time aside to create a content plan. This plan will comprise of all the goals that you have to meet in order to be able to produce content of the highest possible quality. It will cover aspects such as the type of posts (text, video, image, infographics, etc.) that you are going to upload, and it will highlight the topics you are going to cover as you seek to engage your audience. With this plan in place, you will find it much easier to remain on track with regards to catering to your target audience going forward.

If you’re to create a targeted and effective content plan, you must first identify one typical member of your audience. You should then study this audience member and create a target persona out of them. This will provide you with all the information you need to be able to base your content around the people that you hope it is going to resonate with.

To create a target persona out of your typical audience member, you should:

  • Study the traits and qualities of this audience member that are most likely to trigger interest in your content
  • Determine their position in the sales funnel
  • Find out their biggest needs and pain points
  • Uncover their preferred social channels
  • Take a look at their demographics (age, race, gender, marital status, sexual orientation, religion, occupation, etc.)