8 Features Every Good Business Website Needs

by Alex Feldman

November 4, 2019

In today’s internet-driven age, there is no company asset more important than the company website. This is how you present your brand to the world so it is key for forming a positive first impression. A great company website will convert visitors into customers while a poorly designed one will quickly deter potential customers and see you lose out to the competition. It can be difficult to know what makes a good website when web design trends change and there are so many different types of company websites to look at. Here are a few essential aspects that every good company website needs.

1. Memorable Domain Name

To start, you need to make sure that you have a memorable and easy-to-spell domain name so that people will easily be able to remember your website address. Ideally, this will be as close to your company name as possible. If possible, you should try to secure a .com extension as this is the most memorable and one which is viewed as authoritative.

2. Reliable Web Host

You need to be using a reliable web hosting company like Krystal so that your website performs to a high standard and is secure. People will not wait for a website to load so page speed is hugely important. With a good host, you can ensure your customers never have to deal with a slow loading page again. 

3. Value

It may seem obvious, but the website needs to have some kind of value. If you sell products then your customers should be able to purchase from the website while if you provide a service then they should be able to make a request. 

4. Instant Impact

It is said that you have just 5 seconds to convince a visitor to stay on the page which means you need to make an immediate impact. There are a few ways in which you can do this, including the use of imagery, with a call to action or with a question. 

5. Intelligent Navigation

There are few things more frustrating on a website than when it is difficult to get around the different pages. Each page must be easily reached from every other page so that the visitor can easily get around the website and find the information that they are looking for.

6. Attractive Design

The website should be visually appealing so that people will want to stay on the page. Less is more in web design so try to avoid cramming in too much text and image which can create a chaotic and cluttered feel.

7. Social Proof

Every website should contain a handful of reviews from existing customers. This is essential for converting visitors into customers and showing that people have had a positive experience when they have used your company.

8. Contact Details

It should be quick and easy for the visitor to get in touch with your business if they want to make an inquiry. You should have contact details that are clearly visible as well as links to your social media pages too.

Make sure that your company website features all of the above and it will provide you with everything that you need to find success online.