How To Create An Extremely Engaging Website

by Alex Feldman

July 2, 2018

Your website is a crucial part of your marketing scheme, and it works for you 24/7. There’s no clock in and out time on the internet, so remember that your website needs to be working for you all of the time, both day and night. It’s important to ensure that all elements are encouraging visitors to stay on your site, showing potential customers why they should choose you, what you have to offer, and the quality of your product or service. A chat feature can help users to feel welcome and supported should they need any of their queries answered at an unsociable hour, such as if they’re browsing late at night or early in the morning. So, think about adding this helpful tool to your website.

If you are still searching for ways to improve your website and create a site which grabs and holds visitors attention, find out below our top five ways to design an extremely engaging website.

Fresh Content

Remember that quality trumps quantity every day of the week, and it can help you attract traffic more effectively than regularly posted messy and stale content. You need to give users what they want, which is either an answer to a legitimate question or concern, to entertain them, or to educate them. If you can manage to do all three, then there you have it: fresh, original, stimulating, and engaging content. Getting started and publishing material can be a challenge, especially if you’re new to doing it, so consider contacting professional services through, for example.

Design Matters

Humans are attracted to creative design, and the way something looks will affect how likely you are to purchase it; it’s just how advertising and marketing works. Your website layout needs to be simple if you want to generate a high level of traffic and convert this into a healthy profit. Bear in mind, that less is more, so you want to keep the online journey easy and straightforward. Don’t overcomplicate home and landing pages with too many features, visuals, and moving images. Embrace whitespace to avoid a noisy and cluttered appearance.

Improve Navigation

If your site is difficult to use, then there’s a high chance you’re going to turn potential customers away. When they decide to leave your site, you’re effectively encouraging them to choose to interact with another brand which could be your rival competitor. Sounds infuriating, right? Here’s how to keep visitors on your site: keep content consistent, divide categories clearly, suggest next steps, use navigation titles in large font, ensure every clickable image has ALT text, and that every search feature works.

Make It Personal

Customers want to interact and buy from fellow humans that understand them, so don’t shy away from adding personal touches to your website. Doing so will help you communicate the worth of your brand, as well as to establish relationships with your clients. Allow your customers to interact with you simply and easily, by having contact pages and details, and have a comments section where they can engage with you.

Customer Testimonials

Again, try and communicate your credibility. One of the most effective ways to show potential buyers that you’re a brand they can trust is to post content documenting happy customers who only have good words to say about your company. Record and post video that interviews clients, and make the content short and snappy.