Marketing Your Next Campaign Effectively: A Guide

by Alex Feldman

January 25, 2019

Stagnancy is the enemy to progress. A company will fail if there is no reinvestment, reinvention, and restructuration of the organization on a regular basis. Just look at how the world changes in values from year to year. In 2016, environmentalism was an off-hand consideration.  Now it is at the forefront of global policymaking around the world. In response, companies are coming up with plastic-free packaging and ways to become more transparent and sustainable in the long term.

 

The world will not stop. If you don’t keep up with it, your company could suffer. A great way to reinvent yourself and keep up with the times is to create campaigns. This can range from marketing campaigns to charity campaigns to political campaigns. Campaigning is excellent for the exposure and to build up brand loyalty, so long as you know how to market your next campaign effectively.

 

Know Your Audience

 

A message will fall on deaf ears if it is given to the wrong audience. Users already have a very low threshold of patience for ads and for advertising stunts. It is critical that you get the message perfect, and to that, you need to know your audience inside and out.

 

You need to know where your audience is located; you need to know that your audience cares about and desires, what language and spellings are used, and so much more. Going through the effort of this market research will improve all efforts in the future.

 

Know Which Publications Matter

 

Every market operates within a community. In this community, there will be a few influencers and publications that matter above all else. In fashion, for example, you have the big-name brands like Harper’s Bazaar and Vogue. Get your fashion label in a Vogue issue and you will have made it in the eyes of the fashion community.

 

This isn’t to say that influencers don’t matter. In fact, small or micro influencers are more valuable to you than celebrities as these small influencers put time and effort into creating a very personal relationship with their followers. Mix and match your efforts to grow your reputation and reach.

 

Hire an Agency

 

Marketing is an ongoing effort that never ceases. As such, companies without the resources to maintain a marketing department or team will need to outsource these tasks to a digital marketing agency like Digital Mark Group. Targeting marketing, in particular, is difficult to manage in-house as there are plenty of tools and resources you need in order to create and monitor these campaigns that end up costing a lot of money each month. Outsourcing will provide you with the tools and talent needed to take the raw data and translate it into a targeting marketing campaign that increases sales, sign-ups, and subscriptions.  

 

Marketing is a very difficult discipline that requires analytical tools, market research, and a firm grasp on psychology to master. If you do not have the resources or means to commit to marketing full time, you absolutely need to outsource.

 

Your company needs reach and exposure that marketing offers, but the wrong message will ruin you. Get it right from the start and you will grow and achieve all your goals.