Blog

January 4, 2018

Effective marketing is a powerful tool for businesses as it builds brand awareness, forms strong relationships with customers and keeps companies competitive in market. It’s no surprise that some of the leading brands in today’s industry are constantly coming up with new and interesting marketing techniques and focusing on their marketing efforts; they see the results in their millions of social followers, increase in profits and the culture that is cultivated around their products. It does, however, take time and money to research and figure out what works, so why not just learn from those that have already done it?…

December 20, 2017

Raising money for your business isn’t always easy, but it’s necessary. You need capital to set your foundation and get you up and running. If you’re considering starting a business, then think about all the areas you’re going to need to contribute money to.  

You’ll want to spread the money out and not use it all in one place; you’ll need to avoid under or overfunding certain sectors. The last mistake you want to make is having the hard earned capital you raised go to waste. You want to show people that you know what you’re doing and are able…

November 29, 2017

In the past few years, we have seen a massive increase in education-centric crowdfunding platforms and campaigns. An increasing number of students, who are already burdened with student debt or want to avoid getting into this position, are turning to local communities, online groups, and even total strangers in a bid to gain financial help with their college tuition. If you are considering studying for an online MBA degree but the cost of doing so is holding you back, then you might have already considered services such as GoFundMe or Upstart for paying your education expenses. But, is it worth…

November 29, 2017

Crowdfunding can be the perfect way to raise money for a venture or project, but just like any other form of investment, you do need to convince people who are going to contribute of a few things.

While you are generally asking for smaller investments, so perhaps don’t need to pull out all the stops as you might with venture capital investors, you also have a lot more people to persuade, which in many ways means you need to cover a lot more bases in terms of making people believe in both you as a person, and the thing you…

November 23, 2017

In today’s world of business investments, business loans are old news. Crowdfunding is rapidly emerging as a favorite way for businesses, particularly new enterprises, to raise funds for new projects. There are numerous advantages for both businesses and investors in using crowdfunding as an investment platform.

For individuals looking to invest, a Kickstarter allows them to begin investing with only a relatively small amount of funds required to begin. For businesses who are looking to raise money, it is easier to entice individuals to invest in a Kickstarter campaign than it is to sell them shares or stocks.

Before setting up a…