March 13, 2018

Brands today exist in a truly crowded marketplace, and it’s only getting busier as new brands launch each day. As a brand owner, it’s crucial you work to make your brand stand out from the crowd — to attract customers, investors, employees and potential partners. Failure to capture the attention, and imagination, of your audience can be fatal for a brand, especially a small and independent start up.


As such, there are techniques you can adopt to ensure your brand voice speaks loudly and clearly:


Use your brand name effectively


Looking at the naming strategies behind the biggest brands in the marketplace today,…

January 11, 2018

Crowdfunding can be the ideal way to source start-up funding for your new business. In order to make the money that you need, you will need to come up with a brilliant strategy so that the people who are tempted to invest can see exactly where their money will be going, and why it is needed. These tips will help you to create the perfect crowdfunding strategy.


Get Your Message Right

In order to get as much money invested from as many people as you can right at the start of your campaign, you need to have the right message…

January 4, 2018

Effective marketing is a powerful tool for businesses as it builds brand awareness, forms strong relationships with customers and keeps companies competitive in market. It’s no surprise that some of the leading brands in today’s industry are constantly coming up with new and interesting marketing techniques and focusing on their marketing efforts; they see the results in their millions of social followers, increase in profits and the culture that is cultivated around their products. It does, however, take time and money to research and figure out what works, so why not just learn from those that have already done it?…

December 20, 2017

Raising money for your business isn’t always easy, but it’s necessary. You need capital to set your foundation and get you up and running. If you’re considering starting a business, then think about all the areas you’re going to need to contribute money to.  

You’ll want to spread the money out and not use it all in one place; you’ll need to avoid under or overfunding certain sectors. The last mistake you want to make is having the hard earned capital you raised go to waste. You want to show people that you know what you’re doing and are able…

November 29, 2017

In the past few years, we have seen a massive increase in education-centric crowdfunding platforms and campaigns. An increasing number of students, who are already burdened with student debt or want to avoid getting into this position, are turning to local communities, online groups, and even total strangers in a bid to gain financial help with their college tuition. If you are considering studying for an online MBA degree but the cost of doing so is holding you back, then you might have already considered services such as GoFundMe or Upstart for paying your education expenses. But, is it worth…