April 20, 2017

When you are trying to raise awareness about your new business or crowdfunding campaign, anywhere you can emphasis your brand should be used. As you might expect, this means you need to brand your website and social media pages, as well as considering wearing branded clothing to public events relevant to what you are doing. Another really easy place to put some branding that many people forget about, however, is on your vehicles.

Be Seen Everywhere You Go


While for some types of business it becomes obvious that company vehicles are a great place to advertise a brand, your own private vehicles…

April 1, 2017

You can make over $100,000 a year, have a perfect rental payment history, and outright own your own car, but if you are looking to qualify for a traditional business loan you can pretty much forget it if you don’t have credit. The only way you can build a credit file is by taking out loans, being approved for credit cards, or opening lines of credit such as with utility companies. Even if you took out a couple of nominal student loans to pay for your education as an online MS finance major at Northeastern University, your credit history may…

February 22, 2017

Over $34 billion was raised through crowdfunding campaigns in 2015 alone, according to research conducted by Massolution. If you have a business idea that needs a little financial help getting off the ground, crowdsourcing has never been a more viable resource than it is today.
In order to make your campaign as successful as possible, here are three things to consider that can help encourage more backers to contribute to your cause.

Make It Easy for People to Contribute
As crowdfunding has grown in popularity in recent years, so have the crowdfunding platform options. Some of the most popular choices include pioneering sites like Kickstarter…

May 4, 2016
CrowdsUnite banner

Three years ago Crowdfunding industry was at its infancy, the JOBS act just passed, and funding campaigns were starting to get into the news. Every week a new platform was born and really quickly there were hundreds of new sites. I quickly realized that this business space would explode which will create a lot of confusion for small businesses. I felt there will need to be one place online where people can go and get clarity. They will need help picking the best possible site for their crowdfunding project. Some platforms could be better for certain categories or regions or…

April 3, 2016
Prefunding Tool

This past week I taught a class on crowdfunding at NYC Business Solutions. I usually teach this class every six month, but this time around the content was a bit different.  In this class I broke down the “one third theory” which I have seen explained in multiple places by platforms and industry professionals. The theory is that an average successful crowdfunding campaign receives the first third of funding from the initial crowd or direct contacts of the campaign manager, the second third of funding comes from the friends of the initial crowd or two point of separation from the…