Three Ways to Perfect Your Investor Pitch

by Alex Feldman

July 13, 2017

So, you’ve crowdfunded capital for your awesome new product – great job! Now you want to take it further. You’ve researched the market, seen a gap and know who to target; taking your product to the next level takes a lot of money – and a lot of hard work.

The great news is that there are plenty of investors out there willing to part with their hard-earned cash for a share of the rewards; although you do have to convince them first – that’s where pitches come in.

Pitches are a way for you to demonstrate who is in your business is, what it does and how it’s going to make money. Crucially, you need to impress – and so that’s why we’ve compiled a few pointers to ensure that your investor’s pitch goes well.

Don’t waffle on – stick to the point

You’re excited about your business – we get that. You have an incredible back story, a great team and a product you’re extremely passionate about. That’s all well and good, but investors have heard it all before. Being verbose is only going to do one thing: turn off those who may have been interested beforehand.

Essentially, an investor’s pitch is much like an elevator pitch in a formal setting. Keep it short, sweet and succinct. If they can’t grasp what your product is all about – how will your customers?

Use video media – but use it to establish your business

Videos can be powerful tools in the right hands. For example, you may have had the idea to pitch a potential commercial, which demonstrates to your investors (and inevitably your customers) what your product is all about. Before bamboozling anybody beforehand though, it’s always helpful to introduce any video content. That’s where a good intro maker comes into play.

Here you’ll be able to use any branding you have to arouse your audience – whether that’s an individual, or multiple people within an investor meeting – to improve your chances of being remembered. It also looks a lot more professional than just a generic video.

Avoid insane projections

Again, it’s so easy to get carried away, but remain realistic at all times. Numbers on a spreadsheet are nothing more than, well, numbers on a spreadsheet. Anybody can throw a few sums together and present them in a table – it doesn’t make anything you’re projecting any more real.

If you genuinely and passionately believe that your organisation will make $5,000,000 in year three, make sure you can back this up with solid proof. Otherwise, we highly recommend that you reign it in with lower projections.

One way to present your ideas in a more realistic fashion is to come up with three projections: best case, safe and worst case. Look at past information, market trends and competitor analysis to form these figures. Again, don’t just make the figures up by multiplying how much your product makes in profit per unit by the million customers you’ll possibly have in three years, because ultimately, you’ll get laughed out of the door.