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Overall


6.4

Customer Support


7.1

Funding from Strangers


4.2

Ease of Use


7.9

Indiegogo is a collaborative way to fund ideas. Founded on the principles of opportunity, transparency, choice, and action, Indiegogo was launched in 2008 to provide any idea (creative, charitable or entrepreneurial) the tools and process to raise money, offer perks and keep 100% ownership. Indiegogo is in over 196 countries with over 100,000 projects.

Platform Type Donation, Reward
Category All
Countries of Requesters All
Countries of Givers All
Monthly Visitors 1,641,741
Campaign Type All or Nothing, Keep what you Raised
Fees for Completed Campaign 4%
Fees for Partial Campaign 9%
Transaction Fees 3%
CF4All Campaign Success Rate 8%
CF4All Avg Amount Raised per Campaign $8,900

Articles

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  • dailywp.com

    by Julien
    Jun 7,2013

    Overall Rating:

    Customer Support

    Funding from Strangers

    Ease of Use

    Indiegogo

    Pros

    Easy to use, clear and super helpful when it comes to running a campaign. The staff is very efficient and helpful any time of the day!

    Cons

    There are few downsides: - the fees are expensive. - the flexible funding was the only way to have credit cards payment offered to funders. - there are few bugs when you upload an update.

    CAMPAIGN CATEGORY:       Photography

    FUNDING GOAL:          $6,400

    FUNDING RECEIVED:       $11,670

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  • dailywp.com

    by Josh Meyer
    Jun 7,2013

    Overall Rating:

    Customer Support

    Funding from Strangers

    Ease of Use

    Indiegogo is OK

    Pros

    The interface was easy to use, and we had no problem editing our fundraising page, uploading a video, and sending updates to followers. It was easy to direct people to the page through email and social media links.

    Cons

    I wish they curated the featured projects (ala kickstarter) rather than applied some sort of nebulous formula based on how many updates and media items you've posted. We had a very successful campaign, but because we limited our updates to once or twice a week, we were never featured. I also wish they had a customer service phone number.

    CAMPAIGN CATEGORY:       Art

    FUNDING GOAL:          $8,500

    FUNDING RECEIVED:       $9,186

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  • dailywp.com

    by Stephen
    Jun 23,2013

    Overall Rating:

    Customer Support

    Funding from Strangers

    Ease of Use

    Firebird Rising

    Pros

    I have wanted to create this show for many years and through crowd fund-raising it is now happening. Indiegogo is a great crowd funding platform for people to raise money to do their projects, one of the best features is you can run a flexible campaign and whatever amount you raise you get to keep and use towards your project. We did not raise all of our funds but we did raise a healthy amount so we did what we said we were going to do minus a few things we could not afford and with some personal dept we made it happen. I am so grateful to everyone who supported the campaign and for this new way of raising funds to make Art. The best part is that Paypal donations start coming in immediately for the flexible funding campaigns, which means you can get started on your project right away. There is so much preparation that you can do and we did some but with hindsight there is so much more we could have done. You really want to get your social media ducks all lined up so you can hit the ground running when you launch your campaign. Also support from family and friends to help spread the word is essential.

    Cons

    Their are some glitches and people who have Internet Explorer 8 cannot donate, this was a problem because we know some people didn't donate because of this, they tried, got frustrated and that was it they didn't want to download another internet server. I hope Indiegogo works this out. I thought we would get more world funding from people we don't know because we were selected and listed on Indiegogo's Home page for a week so anyone going to their site could easily see our campaign. We were thrilled to be selected, we tried really hard to do all the steps necessary to get the world and the Indiegogo algorithms to notice us.

    CAMPAIGN CATEGORY:       Art

    FUNDING GOAL:          $25,000

    FUNDING RECEIVED:       $16,001

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  • dailywp.com

    by Will Walmsley
    Jun 6,2013

    Overall Rating:

    Customer Support

    Funding from Strangers

    Ease of Use

    98% funded by strangers

    Pros

    Indiegogo was great to work with, and provided us with a personal contact for support whom we reached out to for support throughout our campaign. Our overall reach to strangers clearly worked out, with over 98% of our supporters being people we didn't know! Being featured by Indiegogo during our campaign also provided a clear boost in contributions.

    Cons

    There are a few features that we'd really like to see, for instance the ability to send surveys out to our supporters, especially for key pieces of information such as t-shirt sizing. In general, Indiegogo could stand to beef up their interface a bit, but overall they provided a very positive experience.

    CAMPAIGN CATEGORY:       Design & Technology

    FUNDING GOAL:          $10,000

    FUNDING RECEIVED:       $87,354

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  • dailywp.com

    by Gabrielle
    May 24,2013

    Overall Rating:

    Customer Support

    Funding from Strangers

    Ease of Use

    Great platform but limited support

    Pros

    Setting up the campaign page was very easy and looked professional. It was really helpful to our campaign to have one page to send everyone to that had our video, description, and all other relevant information. It was also nice to be able to provide updates along the way.

    Cons

    I don't think indiegogo does a good job of promoting the campaigns. We were raising money steadily from the beginning, but it was all from people we knew and outreached to directly. As far as I know, we were never featured by indiegogo despite good traffic and fund raising. We didn't receive any extra funding from people who heard about us through indiegogo. Also, getting the money after the campaign is over is really not clear. Another chapter of our organization ran an indiegogo campaign around the same time, and when we received the money it wasn't clear which campaign it came from.

    CAMPAIGN CATEGORY:       Food & Drink

    FUNDING GOAL:          $2,000

    FUNDING RECEIVED:       $2,780

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  • dailywp.com

    by Iron Sun Fiction Forge
    May 15,2013

    Overall Rating:

    Customer Support

    Funding from Strangers

    Ease of Use

    Review of Indiegogo

    Pros

    The platform allowed for a variety of options, to include a low minimum goal ($500) and the possibility to collect funds on a partial funding model. This allowed us to engage the platform with a reasonable assurance of benefit regardless of whether the minimum funding goal was met. The service also provided a stable, reputable platform through which to collect donations.

    Cons

    The metrics that drive the so-called "buzz factor" of projects are not clear, making it difficult to understand how the campaign ranked highly in the early days of its run but quickly fell off the front page despite continued traffic and donations. Additionally, the 9% fee charged for projects that do not make goal is a bit off-putting. While we met goal, not all projects will, and this high fee can be detrimental to a campaign. Regardless, we would likely still use the service again.

    CAMPAIGN CATEGORY:       Film

    FUNDING GOAL:          $500

    FUNDING RECEIVED:       $620

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  • dailywp.com

    by Thomas Miezejeski
    May 15,2013

    Overall Rating:

    Customer Support

    Funding from Strangers

    Ease of Use

    Should Be a Lot Better

    Pros

    I was atracked to this site by its's reputation and the following that I expected it to have. I wound up on Indiegogo becasue my campaign did not fit the criteria that Kickstarter has to allow a comapaign on its site. While KickStarter can set any rules it wants, I believe that has to be a place for all legitamate projects. Since my project was on equity crowd funding it seems ironic that I could not run it on KickStarter.

    Cons

    Given that this site is one of the first crowdfunding sites on the web they should offer a lot more if they want to remain competitive. The site does not interface well with old browsers. I could not load or manage my campaign from one of my older computers, which was not a problem when I did the same on KickStarter. I did not like the the fact that I had to load my video on youtube and then put the link in my profile. On KickStarter I could load the video directly on the the site. I did not like the fact that my campaign was not available for browsing by people who had not been directed by me to my campaign until the campaign met certain finding limits in certain time frames. I do not undersand why Indiegogo changes a 9% fee on donations if you do not reach your funding goal. It does not seem to have any basis in cost, since anyone can set their goal as low as $500.

    CAMPAIGN CATEGORY:       Business & Entrepreneurship

    FUNDING GOAL:          $5,000

    FUNDING RECEIVED:       $84

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  • dailywp.com

    by Garth Hagerman
    Apr 30,2013

    Overall Rating:

    Customer Support

    Funding from Strangers

    Ease of Use

    worthless at best

    Pros

    *** sound of crickets ***

    Cons

    There is no sign that anybody other than the people I referred saw the campaign page. All of the contributors were people I knew already. A week has passed since my campaign ended, and I've yet to see a nickel. Indiegogo's spectacularly unhelpful support team can only recite a line buried on their FAQ page saying it might be two weeks before they get around to sending me the money I raised all by myself with no help from them. When I finally get it, I'll be charged 9% for the honor of being scammed by these vermin. The campaign page now says "This campaign received all of the funds contributed by Mon 22 Apr." So, they're liars on top of everything else.

    CAMPAIGN CATEGORY:       Community

    FUNDING GOAL:          $3,000

    FUNDING RECEIVED:       $1,050

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  • dailywp.com

    by amelsted
    Apr 17,2013

    Overall Rating:

    Rating

    Indiegogo Lacks our Support

    Pros

    On the positive, the set up of the campaign materials was very intuitive. The widget installed easily into our WordPress site making it simple for our site visitors to donate directly and see our progress in real time. Youtube and Vimeo integrate very well into Indiegogo's system and the backend interface for content was user friendly.

    Cons

    Setting up the banking information on the other hand was a challenge. We are a Canadian company and we wanted to receive the funds in US dollars to avoid being hit by the exchange rate. It was very unclear to us how this could be done and Indiegogo does not allow you to speak directly with a person. The only support that they offer is through their online request form (sometimes they do have an online chat but it's very sporadic). The online request form can take up to 24 hours to get a response which was stressful in some cases because sometimes we required an immediate response. We felt that particularly for financial questions regarding bank account setup, Indiegogo should have a customer service support team that can be spoken to personally. Through some serious digging we were able to find a phone number near the end of our campaign. For those of you with similar frustrations here you go: 1-866-641-4646. Also, the site has very poor analytics. You aren't able to tell where your donors are coming from making it very difficult to know which marketing efforts were successful. The other thing that annoyed our donors was that when you post an update it sends an email to everyone that has contributed. A lot of our donors didn't want this email and had trouble unsubscribing to our list. We also weren't able to do this for them which would have been a very helpful feature for Indiegogo to add. All in all it was a tough 35 days and if we were to do it again we would create our own system directly through our website. Our initial impression was that Indiegogo gave our project credibility. But, we found that if anything, some people were suspicious of donating to us through Indiegogo and would've preferred to donate straight to our own familiar URL. We would also have saved a ton of commission (9%) if we did it independently. We felt that although running our campaign on the Indiegogo platform provided some conveniences and good methodology, we didn't feel we received enough from Indiegogo in terms of customer support and association that justified the large commission that they take, particularly if you don't meet your target.

    CAMPAIGN CATEGORY:       Animals

    FUNDING GOAL:          $48,000

    FUNDING RECEIVED:       $16,502

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  • dailywp.com

    by SPI
    Apr 15,2013

    Overall Rating:

    Rating

    Good platform but expensive

    Pros

    Prompt and helpful staff, ease of using their platform

    Cons

    Unlike Kickstarter, few know what Indiegogo is. Fees are high when you could run something similar on your own page. Hard to understand their algorithm that gives placement-it seems if you have a quidditch team you are always on the front page.

    CAMPAIGN CATEGORY:       Business & Entrepreneurship

    FUNDING GOAL:          $49,000

    FUNDING RECEIVED:       $49,203

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